The rapid pace of globalization is causing the world to change before our eyes. We live in a global village, and it seems we are becoming ever closer.
It no longer matters whether we are from Nicaragua, Bhutan, or Poland. At the end of the day, we sit down to watch the same series, drinking the same beverage. We begin to think alike, have the same needs and desires. Home-cooked and local dishes have been replaced by fast food.
We can't get through the day without dopamine hits from social media. We scroll endlessly, hoping to find instant happiness. We lack the patience to spend even a moment alone with ourselves.
We have lost sight of the true beauty of our world. The diversity of many cultures, languages, emotions, and ways of experiencing the world has been reduced to a pulp that is meant to provide instant gratification.
Today, I encourage you to turn in the opposite direction, towards what we miss in our daily lives.
Look towards what has shaped you, the customs and traditions from which you originate. You might find that at least some of them have not lost their relevance and still flicker like a small spark in your heart.
This is also the mission of Aurunico – we want to save from oblivion what is often invisible, lost, or perhaps even forgotten.
Traditions, languages, cultures, customs – we consider them a priceless treasure that can shine like gold.
We want even the faintest flame to endure and continue to shine. We will strive to preserve every vanishing culture, language, and identity.
Let us stand together against the challenges of globalization and create a new, wonderful world – a world where we beautifully differ and discover each other.
Today, let's embark on the journey with Aurunico!